Why out-of-home
Quality billboards, proven out of home solutions, highly effective and rewarding.
Reasons to use OOH
Small business owners have a great opportunity to establish a meaningful connection with their customers by investing in out of home advertising. This ultimately leads to more exposure for their brand, and the tangible nature of the advertising we offer allows consumers to engage with the message in a more personal way.
Compared to other forms of advertising, out of home options can be more affordable. They provide a high return on investment by reaching a vast audience at a lower cost per impression — making campaigns accessible to start-ups and small businesses with strict budgets.
Consumers are 48% more likely to interact with a digital ad after being exposed to an OOH ad first. Consumers can't place ad blockers on OOH media and tend to frequent the spaces where the ads are placed, making it an increasingly difficult medium to avoid.
With strategic placement, you can reach specific demographics based on location. Looking to run an ad specific to a certain city or demographic? Out of home advertising lets you cast your net however small or large.
OOH ads give your company the space to create an ad that grabs attention in a brief moment. There are more ways to make sure your ad stands out from your competitors — and it's a fun, effective way to grow a small business.
The formats
Out of home (OOH) is any advertising that reaches people while they are outside their homes — on the commute, in the city centre, at a shopping node or on a national route. Each format plays a different role in a campaign, and the right mix depends on where your audience spends their time.
Illuminated LED screens that run day and night. Creative can be changed in minutes, so messaging can follow the day-part, the weather, a price change or a live promotion.
Large printed panels on highways and arterial routes. Unbeatable for building steady, repeated reach with commuters who travel the same route twice a day.
Rooftop signage visible from far across a city. It gives a brand landmark status and works as a long-term statement of presence.
Full-facade creative that turns architecture into media. Ideal for launches and campaigns that need to dominate a single high-value location.
Street-level panels on construction hoardings and building walls, reaching pedestrians close to the point of purchase.
Purpose-built units placed for long dwell time at intersections, taxi ranks and retail entrances, where traffic slows or stops.
The audience
South Africans spend a large part of every weekday outside the home — driving, walking, using minibus taxis, buses and trains, and moving through shopping and business districts. OOH lives in exactly those spaces, which is why it reaches people who are hard to find through television or online media alone.
How it works
Every campaign follows a simple, transparent route. We handle the planning, the paperwork, the printing and the installation, so you only have to approve the artwork.
We talk through your objectives, your audience and what you have to spend.
We recommend positions, formats and flight dates, with photographs of each site.
We supply the specifications, then print or upload your creative.
Our team installs and maintains the media, and sends you photographic proof of posting.
Common questions
Most printed campaigns are booked in monthly cycles, and a minimum of one to three months gives your message time to be noticed and remembered. Digital screens can run for shorter bursts around a launch, sale or event.
Rates depend on the format, the location and how much traffic passes it. We work to your budget and will always show you options at different price points, including filler deals on short-notice availability.
We supply full print or digital specifications for every site once it is booked. If you don't have artwork yet, our team can guide the creative so it stays legible at speed and distance.
Yes. Our footprint covers premium positions across South Africa, so a campaign can be national, or focused tightly on a single suburb or route.
Few words, one clear idea, a big legible logo and strong colour contrast. Drivers see a board for a few seconds, so simplicity always outperforms detail.
We photograph every site once your creative is installed and send that proof of posting through, along with ongoing maintenance of the media during the flight.
Best OOH products
Our extensive selection of high-quality billboards, hoardings, free-standing structures and additional options enables the seamless implementation of your OOH strategy.
Each campaign is meticulously designed and curated by industry professionals to ensure you attain your desired outcomes. With years of experience serving our clients, we are committed to complete customer satisfaction.
Talk to our team
